Celli in der Welt

A tower for Chile’s Cristal Beer

The evolution of “Cristal” beer has involved creating alogo, labels, bottles, ceramic ware, glasses, packaging and dispensing towersa, witht the aim of consolidating its leadership position as a beer and also as an iconic brand of Chile.

Cristal has once again shown all its potential for innovation and for creating new outlets in market development. With the aim of producing an iconic tower with a modern, attractive design, CCU and Celli S.p.A. have opted for innovative lines and precious materials such as crystal glass. The tower is in stainless steel and has three points with LED lighting: the customised badge holder for the new logo with 3D lens, a green crystal at the bottom of the stand-out shield and one at the top.

Asahi Japan chooses Celli’s Eos Ice towers

The long-standing partnership between CELLI and Japan’s leading manufacturer ASAHI is going from strength to strength. In August 2011, Goffredo Celli, Celli’s Chairman and CEO, was invited to Tokyo to the opening of some bars which exclusively serve ASAHI BEER EXTRA COLD by means of our EOS ICE towers. The new chain of bars only serves beer at a temperature of -2°C. As soon as the doors open at four in the afternoon, regulars line up outside the bars to drink a glass of ASAHI EXTRA COLD beer, served at -2°C. A great success! Design also plays its part, as you can see from the exterior of the ASAHI EXTRA COLD bar in Ginza (figure 2) located in the very centre of Tokyo. There are a lot of these bars in the city, and they can be located on a map, thanks to a Smart Phone app. The addresses of the bars are indicated with dozens of icons depicting the EOS ICE tower – a choice which makes us particularly proud. The EOS tower is a winner on the market, with its attractive, original and ultra stylish design. We are particularly satisfied because EOS has become the tower of choice, in many parts of the world, for conveying the image of prestigious products, such as ASAHI beer. The EOS tower is supplied exclusively to the ASAHI brewery, throughout Japan.

We are always delighted when our products help the success of our regular customers. Joint effort and mutual esteem mean good results and shared success.